Unlock the Secrets of Fast Growth

The pandemic radically influenced the way MSPs do business. No longer could they rely on past methods of driving sales. Daniel Herrera (second from right) is CIO of TailWinds Technologies. In the MSP Summit session, “Unlock the Secrets of Fast Growth,” he said the pandemic meant rethinking the company’s communication approach.

“One of the things we did on the sales side is that we doubled down. So, I had our sales team start doing a lot of Zoom calls, sending more emails, just picking up the phone and calling prospective clients. And so, we actually added $2 million in revenue during the first nine months [of the pandemic] from an increase in communications standpoint,” said Herrera.