Customer Experience Top Priority

Kirk Robinson is Ingram Micro‘s executive vice president and North America president. He told attendees Ingram Micro is intensely focused on improving customer experience (CX).

“The basis of CX is to deliver something nobody else can deliver, and if we do that, we capture the lion’s share of business,” he said.

Ingram Micro is helping partners improve CX by simplifying its business and looking at how to use data to give more to partners to generate more revenue and business, Robinson said.

“We’re very excited about where we’re going directionally with CX.” he said.