Trellix’s 2023 Channel Strategy

The new Trellix Xtend program is indicative of the company’s channel strategy for the year, Norwood said.

“We’re laser-focused on driving customer-centric engagements through our most strategic partnerships,” he said. “Our investments will deliver leads and curated campaigns to partners yielding incremental sales opportunities for our respective businesses. And we will continue to invest in development opportunities for our partners, especially those also investing in Trellix, so they’re empowered to effectively position our solutions in the market. Ultimately, we want to get closer to partners and increase the amount of net new accounts and recurring revenue coming through the channel. Trellix Xtend is an important catalyst for how we do this.”