Upstack’s Christopher Trapp

Christopher Trapp
CEO
Upstack

“Any agent you speak to put significant blood, sweat, and tears into their businesses, and those sacrifices are what made them successful. Upstack is no different.”

When Christopher Trapp moved from the data center/colocation space into the partner space, it was to build “the most valuable agency in the world.” He and his team invested a considerable amount of time and money into building technology that streamlined the sales process. And then they discovered the real challenge was going to be driving adoption.

Upstack slowly acquired clients, agents and some investments. When they had scaled enough, private equity investment firm Berkshire Partners provided them with what was described as the “largest equity investment in the IT agency space.” That gave Upstack a credibility boost as well as funds to accelerate their growth through acquisitions, resulting in one of the largest and fastest expansions the channel partner world has ever seen.

You can find out more about this co-Channel Influencer of the Year in the digital issue spotlighting the 2022 Channel Futures Channel Influencers, available for download on Friday, Feb. 25.