Gradient MSP

Last month, Gradient MSP laid off workers as the company revamps its go-to-market (GTM) model and readies itself for an economic downturn.

Gradient founder and CEO Colin Knox confirmed to Channel Futures that 20 people are no longer working for the company. The affected positions include channel engagement champions, the vice president of product and engineering, and events managers.

Knox said the layoffs reflect a slight shift in the company’s business model, especially its go-to-market strategy.

“Over 2022, we purposefully invested heavily in conference sponsorships and community engagement. Our intent was to rapidly build brand recognition and reach wide with our freemium platform. Heading into 2023, our investment in conferences is being reduced as we focus our GTM from predominantly engagement to traditional sales,” Knox said.