Thrive Acquires Custard Technical Services to Expand U.K. and Global Footprint

Written by Allison Francis
January 1, 1970

Thrive, number 50 on the Channel Futures MSP 501 list, acquired U.K.-based Custard Technical Services. Custard specializes in managed services in the East Midlands and surrounding areas. The acquisition is designed to allow clients of Custard to benefit from Thrive’s managed cybersecurity, cloud services, and automation platform.

Custard Technical Services, around since 1996, provides a comprehensive range of IT solutions. These include consultation, managed services, disaster recovery planning, IT security backup solutions, and ongoing software and hardware support and maintenance. Custard helps clients become more secure through flexible IT solutions that elevate businesses to surpass IT goals.

“Custard is a customer-centric, no-nonsense IT support and security company,” said Rob Stephenson, CEO of Thrive. “[We have] an excellent track record of providing a superb IT experience to clients of all sizes for over two decades. We’re excited to add Custard to our ever-expanding U.K. operations due to their incredible management team, dedicated employees and customers, as well as their attractive geographic location in Nottingham, which will open up the Birmingham, Manchester and Leicester markets for Thrive’s Managed Services & Cybersecurity offerings.”

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.