Stacking Up Against the Competitors

CF: Can you describe more about what makes Ada unique from your competitors? What sets you apart?

Ada’s Nick Stocking: One thing that sets us apart is being able to be deployed across the entire customer journey. For instance, there are a lot of chatbots that only do marketing, right? They greet you when you visit the website, and they might be able to see that you click on some things. But it’s just a greeting. Then there’s a second chatbot that will schedule appointments for sales, trying to get you to the next step to talk to a sales rep. And then the last one is really support-focused on FAQs. We can do all three. We can notice what they do on the journey, what they click, what they put in the shopping cart, what they hover over, so they can say, “I noticed you’ve been eyeing those black shoes. We have a sale going on here, or here’s what we have in stock in a retail location near you. Do you want us to put this on hold?”