Wasabi

Hahn said along with BackBlaze, Wasabi is among smaller providers that have shown some breakout momentum.

“Wasabi is the best example of a storage pureplay who has successfully entered the market doing one thing very well (low cost, performant object storage services) and carved out a space in the market in a relatively short period of time,” Smith said.

Baltazar said Wasabi is an interesting player.

“One interesting nuance about Wasabi is they attacked one of the key pain points in this cloud storage market, which is egress charges or the charge to make data accessible outside of the cloud via internet or moving between zones,” he said. “That winds up being something a lot of customers complain about, and Wasabi’s way of disrupting is offering a service with reduced egress charges.”