Pre-AMP’d Marketing: Intelisys’ Michael Sterl

Michael Sterl in his keynote encouraged partners to think about their ecosystem play. That could mean framing their value around a particular vertical ecosystem, such as real estate. Or it might mean framing their value around a particular technology or vendor and they extra services they can provide in that area.

“You have to think about it, because the market is changing around you, and there’s a lot of specialty partners coming into your ecosystem that are going to eat your lunch. And we’re seeing it every day. So we have to shift our value and hone in on our value in order to drive this forward,” Sterl said.