Comcast’s Craig Schlagbaum
Craig Schlagbaum
Senior Vice President & Channel Chief
Comcast Business
“We want to keep our strong sales momentum up especially in the midmarket space by closing more large opportunities with our direct sales team in places where it makes sense and partnering is preferred.”
One of the agent channel’s godfathers continues to make his mark on the space.
Craig Schlagbaum’s team celebrated its 10th anniversary of joining the channel last year. The Comcast Business channel program reported sales records in 2021 and expanded its headcount. Now Schlagbaum looks to continue Comcast’s midmarket growth and get its partners selling advanced solutions that it obtained by acquiring Masergy. In addition, Comcast Business is working to integrate the Masergy channel team.
Schlagbaum said channel partners are gaining larger and larger customers and expanding the security and networking solutions they sell.
“These are common needs now with all the UCaaS implementations, and the partners are now driving more in this direction,” Schlagbaum told Channel Futures.
Schlagbaum also predicted that investment and consolidation will lead to more sophisticated partners with stronger support tools. Moreover, he forecasted that IT-focused partners will make a larger migration to the agent channel than ever as vendors like Cisco start offering recurring commissions.
