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Attracting Different Partner Types

  • Written by Edward Gately
  • June 4, 2023

CF: Is SteelDome Cyber attracting various types of partners?

Van Duysen: Where we’re focused now is the solution brokers. We have brought in a large global, leading cybersecurity risk advisory firm as a partner. So we will be co-branding and marketing. So we do have a cybersecurity advisory play there. We are working with a few MSPs of our choice. We have not launched yet an official VAR play, but we are going to be launching it. In fact, we just hired someone and she’s going to be heading that up. We just completed our partner welcome kit for the VARs. So we’ll be taking a little bit of an organic approach to that, picking the right VARs probably by vertical, the right areas where we want to focus. We’re looking to enable MSPs, MSSPs and then we have our TSB relationship for market intelligence, and access to maybe some vendors and partners that will fill a gap in a particular area.

Franchi: There’s so much going on here. We’re getting a lot of attention, not just in the traditional storage data protection [space], I call it the Web 2.0 world, but we are also now in the midst of developing a Web 3.0 with Blockchain and crypto. So we’re [making it so] our software can be embedded in a solution for higher-petabyte customers. Larger customers can now utilize this software in a decentralized manner rather than using the Googles and the Azures of the world. And they can get this at an extremely cost-efficient price, and obviously having their data at their own fingertips. So we’re working on the next generation of web storage data protection. 

Tags:

Edward Gately

Edward Gately

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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