SaaS, IoT, AI, big data—how can partners know which opportunity is best for them to leverage?
“Look at the value you add. If you’re a more traditional one-stop shop, the opportunity is IoT with hardware-edge, cloud-edge and cloud-core solutions that you tie together to add value. Where the channel and resellers are going in the next decade is services, and it’s less about configuring technology. It’s building industry processes into tech solutions. That’s where AI is a big play. For Big Data, how do you take it and apply it to specializing in an LOB? SaaS has been around for 10 years. If you want to just be a reseller, you can do that and stick around for a while if you take a horizontal focus.”
Jim Chow, Google Cloud
“Look at the value you add. If you’re a more traditional one-stop shop, the opportunity is IoT with hardware-edge, cloud-edge and cloud-core solutions that you tie together to add value. Where the channel and resellers are going in the next decade is services, and it’s less about configuring technology. It’s building industry processes into tech solutions. That’s where AI is a big play. For Big Data, how do you take it and apply it to specializing in an LOB? SaaS has been around for 10 years. If you want to just be a reseller, you can do that and stick around for a while if you take a horizontal focus.”
Jim Chow, Google Cloud
