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 Channel Futures


RSA logo

‘Coming-Out Party’

  • Written by Craig Galbraith
  • June 9, 2022

CF: What did RSA, the company, bring to the conference? Did it present new opportunities for partners and the channel?

JT: Yes, absolutely. I’m sure you’re aware that RSA has been going through a lot of change separating out of Dell. So for us, this was to some extent a bit of a coming-out party. It was the re-establishing of our own independence. It was us reclaiming our own identity. And so there’s been a lot of work done and a lot of innovation.

For example, on the RSA SecureID side of things, we actually have started to talk about a brand-new token. It’s the first time in 20 years that RSA is launching a brand new form factor of token. And across the group, all of the companies have come with innovation and have come with announcements.

As our business is innovating and migrating, that’s leading to a lot of opportunity in the channel. We actually have just completed in Europe a partner road show … where we were previewing a lot of the innovation, the announcements … with huge success and great attendance across all of our channel partners. So we intend to continue that and continue to partner with the channel, and roll out innovation. But we’re seeing a lot of activity. I think the channel recognizes that there’s an opportunity to do something as well. So huge engagement.

 

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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