Technology Advisor Alliance’s Ashley Rowland

Ashley Rowland
Co-Founder
Technology Advisor Alliance

“Organic growth and minimalism in business is beyond sexy” says Ashley Rowland. “I see too much FOMO in the channel around growth and I’m not for it. I’m not interested in keeping up with anyone for keeping ups sake. We keep our technology advisory business simple. We give irresistible service to our customers. We focus on revenue growth. We make conscious choices with our time. We don’t do anything flashy or uniquely innovative. And guess what? This philosophy provides us with more time for our health, our relationships with our kids and each other, our creativity, our finances, and we can contribute beyond ourselves in a meaningful way.”

Rowland and her husband Ryan are leading a cultural revolution in the agent channel.

The technology advisor (historically known as telecom broker/agent) channel is known for its high barrier. The business model, despite its lucrative MRR and low capital costs, takes several painful years for establish. And in an ecosystem where leaders often held their best practices close to the chest, new agents needed to survive a brutal series of trial and error in order to make a living.

The Rowlands are looking to change that with the Technology Advisor Alliance, a platform that brings together agents from across the channel to help each other grow. Inherent in the organization’s approach is the hope that partners can all benefit from a rising tide by pooling their collective knowledge and experiences. That’s about as influential as it gets.