Rory Sanchez, CEO, TRUE Digital Security, Inc.

Written by Allison Francis
December 20, 2021

Exemplifying market intuition and an understanding of key drivers, Rory Sanchez has continually pushed into new territories at TRUE. With the foresight that led to their merging MSP and MSSP services through two highly successful organizations, he has been front and center in the messaging development processes. For most MSPs, messaging is not a challenge – you get in front of the right people to explain what you do, how you help. With the merger and the company’s tech innovation strategies, however, TRUE has rewritten the rules around go-to-market for cybersecurity and IT services.

In a desire to perfectly align the company’s offerings and positioning with felt market needs, Sanchez has facilitated rich and in-depth conversation across countless teams to support TRUE’s evolution of it’s identity post-merger. Each time, he has brought a challenge to the table, pushing his team to hone their message in a way that best articulates the company’s culture, differentiators, and innovative technology offerings to support TRUE’s identity as a cybersecurity integrator.

Further, Sanchez’s support for the company’s president, Dominic Schulte, has been unwavering as Schulte has driven efforts to build a new website, develop new assets, create rich marketing content, restructure TRUE’s sales department, add new team resources to both teams and align both areas with TRUE’s service deliver. Where some CEOs take a functionally disengaged, but highly opinionated, stance on these two departments so closely related to growth, Sanchez has continually remained actively engaged and willing to take chances on new strategies or experimentation. At the end of the day, that support and encouragement to delve into new areas is what allows TRUE to grow, as it allows the company to constantly innovate and develop new strategies.

Finally, Sanchez has worked hard to ensure that the client experience for the company’s historical base of small businesses has remained solid and even improved amid their entry into mid-level and enterprise-grade markets.

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.