Business & Bourbon’s Ronnell Richards

Ronnell Richards
Independent Business Consultant
Ronnell Richards LLC

Ronnell Richards did his first deal in the channel in 2001, and what a ride it’s been over the past 20-plus years.

The self-proclaimed serial entrepreneur and successful author of “Shut the Hell Up and Sell” opened his first agency in 2004 and has been leveraging business relationships ever since. After starting the Business & Bourbon media platform for business professionals five years ago, he has become a go-to consultant and mentor for the channel, particularly those in the traditional agent channel.

“I don’t do what I do for lists, awards or accolades,” Richards told Channel Futures. “You won’t find any awards on the wall behind me. But to get this sort of validation from my industry, from an organization whose events I’ve been to for years, means the world to me.”

Business relationships are his passion and at the core of his work philosophy: “The key to successful business is that you have great relationships and alignment with the people you do business with.”