A ‘Powerhouse’

AppDirect’s Renee Bergeron said the transaction represents the marriage of two complementary forces. 

On one hand, TBI boasts 30 years of supporting partners in their sales of telecom solutions. Bergeron said that group will now benefit from AppDirect’s established technology platform credentials. AppDirect’s marketplace features a deep catalog of SaaS and cloud providers that Bergeron said will pair well with the more TSD-esque contracts TBI is bringing to the table.

“If you look at us as a TSD, that makes us the largest TSD. But you can’t look at us just a TSD because, in a way with our cloud catalog, we also look like a provider of technology solutions to other channels of resellers, VARs and MSPs,” Bergeron said.

Bergeron said her team is looking at their value proposition as much more than a subscription commerce platform or marketplace. She said the value proposition, which TBI helps cement, is around “relationship-driven commerce” and a “relationship-driven marketplace.”

“This is really bringing together two of the biggest powerhouses in our technology industries and creating the largest technology ecosystem that exists in our industry,” she said.