Strong Relationships, Trust and Expertise
Sarita Rao
President, Integrated & Partner Solutions
AT&T
“I believe influence can encompass a number of important qualities, including strong relationships, trust, and expertise,” she said. “Relationships are always the foundation. You have to develop a meaningful connection with your potential customer in order to have any influence. Trust is another crucial element — you have to be able to make and meet commitments and deliver on promises. And finally, expertise is where you can set yourself apart from others, particularly in this climate of constant change.”
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