Realized business activity has had a varied and colorful trajectory since the first quarter of 2021. This reflects the fluctuations in technology and what is deemed vital in terms of services.
“This is a positive sign that businesses are coming back,” said Fernandez. “We can see in Q4 [2021] that, as expected, most businesses suffered a bit and had to cut spending. But then we see what the industry is feeling is the surge in new business.
“This is a great sign, with both providers and customers now ramping back up for growth and stability over the remaining portion of the year and into the next.”
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.
