Customers’ Evolving Demands
Consumption of security resources will change and partners will adapt, Rogers said.
“Customers are evolving the security procurement process and partners will evolve alongside them to meet their needs,” he said. “Customers are shifting away from traditional purchase orders (via solution providers) toward buying and consuming services and products online through various marketplaces, including online SaaS stores, public cloud marketplaces and even direct to vendors. Due to this shift, partners will make their solutions available in multiple locations with flexible buying options.”
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