Perfect Image Acquires Technique to Expand UK Reach
Pixel Group, the parent company of the cloud-centric IT services and data analytics specialist Perfect Image, acquired Technique, a Berkshire-based MSP. The addition of Technique further evidences Pixel Group’s accelerated growth strategy, following the acquisition of cybersecurity specialist Cyphra in 2021.
Greg Baker, the newly appointed general manager of Technique, will work closely with the founders, who will remain in role and part of the management team to ensure the transaction is smooth and seamless for Technique’s employees, customers and partners. Operating within the Pixel Group’s group strategy, the acquisition will create a specialist MSP focused on providing secure end-to-end IT solutions to midmarket organizations and SMEs across the UK.
The acquisition will allow the group to establish a foothold in the South of England (Thatcham), to complement the existing operations in the North of England (Newcastle), Scotland (Glasgow) and Northern Ireland (Belfast), giving greater geographical reach, broader market penetration and increased sales momentum across the UK. Furthermore, the move provides significant cross-sell and up-sell opportunities to accelerate growth and drive new and incremental revenues across the Perfect Image, Cyphra and Technique customer bases, the company said.