Leveling Up: Advanced Services
Agents attending industry conferences constantly hear the message that they need to sell more services than just network circuits.
Some partners hear this message and even agree with it, but don’t put it into practice. And that’s because it doesn’t fit with the lifestyle business they’ve created, Allan Jaffe said.
“Some agents have had 30-year careers and are experts in the circuit world. As they near the ends of those careers, they don’t want to learn and focus on newer technologies,” Jaffe said. “They realize the circuit world is a race to zero, but they’re going to continue to sell them and get the residuals until retirement.”
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