Mobile Devices
Mobile devices have been commonplace for a while. But in the past few years the channel has passed the "tipping point" at which mobile devices overtook traditional PCs as the platform of choice for Internet users. Because mobile devices generate and collect additional types of information -- such as GPS location and SMS messages -- alongside the data stored on PCs, the popularity of tablets and smartphones has helped feed the data deluge.
Plus, mobile computing gives service providers and marketers new opportunities for tracking and analyzing consumer trends -- and they are taking advantage of it.
Mobile devices have been commonplace for a while. But in the past few years the channel has passed the "tipping point" at which mobile devices overtook traditional PCs as the platform of choice for Internet users. Because mobile devices generate and collect additional types of information — such as GPS location and SMS messages — alongside the data stored on PCs, the popularity of tablets and smartphones has helped feed the data deluge.
Plus, mobile computing gives service providers and marketers new opportunities for tracking and analyzing consumer trends — and they are taking advantage of it.
