Upstack Buys Digital Planet
Upstack, which has been acquiring agents using funding from Berkshire Partners and other investments, purchased Digital Planet.
The 21-year-old agency will join Upstack for an undisclosed sum, which makes Digital Planet president Shawn Schmidt an Upstack partner and managing director. Digital Planet’s vice presidents Brent Killen and Jonathan Watkins will settle into roles as Upstack partners.
Upstack CEO Christopher Trapp called Digital Planet a trailblazer. For example, Digital Planet partnered with telephony resellers to bundle phone system and network services sales. The company teamed with Intelisys in 2007 to help “underserved” VARs with telecom.
Digital Planet went on to purchase other partners, including Compass Communications in 2014. It particularly targeted VAR and integrator firms.
“Their ability to see where the market is going and seize the opportunity is a great match for Upstack’s vision and culture,” Trapp said. “We’re excited to welcome Shawn, Brent and Jonathan to the Upstack family, and we’re thrilled to bring their expertise and experience to our advisory team.”
Digital Planet is based in St. Paul, Minnesota.
