Forrester’s Jay McBain

Written by Buffy Naylor
February 15, 2022

Jay McBain
Principal Analyst – Channels, Partnerships & Ecosystems
Forrester

“The ecosystem mindset will involve finding the right partners, providing them with the tools and motivation to grow their businesses and orchestrating a trusting environment that encourages value creation, co-innovation and taking advantage of network effects. Balancing investments in customer experience, employee experience and partner experience will be the winning calculus for these leaders in 2022.”

Jay McBain is a three-peat. And why not? Last year’s Channel Influencer of the Year is one of the most visible and respected thought leaders in the global channel. He is often sought out for industry guidance and future trends. McBain is renowned for his expertise in the people, communities, processes, programs and technology that drive the partner ecosystem. He has spent his 28-year career in various executive channel sales, marketing and strategy roles within IBM, Lenovo, Autotask and ChannelEyes before assuming his current position with Forrester, one of the most influential global research and advisory firms in the world.

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.