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 Channel Futures


AWS’ Jeffrey Kratz

AWS’ Jeffrey Kratz

  • Written by Buffy Naylor
  • February 16, 2023

Jeffrey Kratz
General Manager, Worldwide Public Sector Channels & Alliances
Amazon Web Services

As general manager for worldwide public sector channels and alliances at Amazon Web Services, Jeff Kratz has a big job — and he loves it. (Recall that Kratz took over for Sandy Carter in late 2021, so 2022 reflects his first full year in his current role.)  Kratz is tasked with bringing more government, health care, education, and other types of partners and customers to the world’s largest cloud computing provider.

In all that activity, working with partners is a key responsibility — and one he embraces with excitement and humility.

“Being a channel Influencer is a wonderful compliment and I view it very much not only as a reflection of me, but the entire AWS team and all of our partners,” he says.

On that note, he adds, “having influence, to me, is the ability to make an impact.” Kratz pursues this goal in two ways: first, within his team, “to encourage them to positively impact the channel,” and, second, among partners themselves.

“I truly believe in the opportunities and responsibilities for public sector partners to really make the world a better place,” he says. “Partners have a tremendous influence, I believe, for a greater good.” Accordingly, Kratz aims “to bring energy and focus to that mission” — and he has done so throughout 2022, earning him Channel Futures Influencer recognition.

“In many ways, I feel really blessed,” he says. “I truly am excited to come to work every day. … It’s a terrific, fun job I get to do. … I really do believe I’ve got one of the best jobs on the planet.”

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.

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