Looking Ahead

CF: What can partners expect from Kaspersky in the coming months into 2023?

RC: We won’t be making wholesale changes because as we talk to our partners, we don’t see the need to make major alterations or modifications. A lot of the changes to the program and the way of our specializations, the certifications that we make available, the trainings that we do to help those partners be the trusted advisors, the margin structure, the investments for MDF, and the rebate rewards, a lot of that will stay the same based on validation from partners that things are working.

But what they can count on is that continued commitment to education, the continued commitment to the support at any stage of the sales process within their customers. We are more than willing to dive in and work alongside their technical experts or their salespeople to help them through that process, to make the buyer’s experience as as simple as possible. And we want them to make sure that they have an opportunity to understand all of the elements of our solution as it aligns with their needs and the opportunities for improvement. And then we want to maintain that commitment to making their customers satisfied after they’ve implemented our solution with a world-class support team that is available here in the United States to them at all hours of the day, all days of the year.