AT&T’s Christopher Jones
Christopher Jones
Associate Vice President of Channel Sales
AT&T
“I’m proud of what we’ve been able to accomplish while repositioning ourselves with the tech distributors. I’m extremely excited about the improvements and changes we’ve made.”
Chris Jones has led by listening.
The associate vice president of channel Sales for the AT&T Alliance Channel and ACC Business helped realign the company’s channel program based on partner feedback. Specifically, he made inroads with the agent and TSB communities after listening to extensive recommendations and concerns from partners. Jones shared that the feedback took a great deal of patience and humility to receive, especially when partners complained of rigidity in the AT&T channel organization. AT&T went on to differentiate the way it engages with subagents and TSBs, and it hired people from other channel-focused vendors. All of the changes have led to what Jones calls a change in AT&T’s perception in the market.
Jones said AT&T will keep its focus on cybersecurity in 2022, as the IT and telco channels continue to merge.
“There’s a blurring of the lines between hardware/software and connectivity, resulting in additional opportunity for the channel to be involved in more and unique types of technological solutions,” he said.
