AppSmart and StrataCore

Seattle-based technology advisor StrataCore has joined the AppSmart Invest program.

The deal on one hand gives new funding to StratCore, which will retain its leaders’ ownership of the business. On the other hand, it makes AppSmart StrataCore’s exclusive distribution partner. That move has big implications for other technology services distributors, considering that StrataCore was an Intelisys platinum partner.

AppSmart is a division of B2B marketplace platform AppDirect.

Many agencies have opted into AppSmart Invest, including include Global Communications Group, NXTSYS Consulting and On Track Communications. AppSmart has distinguished program membership from an acquisition, saying that partners keep control of their business will getting upfront capital.

“We’re thrilled that StrataCore is partnering with us to power their business transformation trajectory,” AppDirect chief operating officer Renee Bergeron said. “AppDirect offers a unique and unparalleled combination of benefits for advisors, and we’re delighted that StrataCore will leverage our Invest program as a vehicle to solve some of their toughest business problems. The innovation, growth and diverse portfolio resulting from this partnership will enable StrataCore to serve its clients even better.”

AppSmart had reportedly given $45 million to 11 partners before announcing $80 millon in additional funding from Caisse de dépôt et placement du Québec (CDPQ).