Descriptive Names for Products

For partners interacting with ConnectWise on its cybersecurity products, it’s been complicated in terms of the offerings and names, Marty said.

“They’ve been called Fortify Assessment, Fortify SaaS and Fortify Endpoint, and it’s not quite clear what they are,” he said. “We’re changing the names to be descriptive for all of the products. I think partners are going to applaud this because it’s like, ‘Finally, you heard us; it’s just too complicated.’ So we’re going to have a ConnectWise MDR, a ConnectWise EDR, and it’s a ConnectWise SIEM, just getting rid of all these other ancillary names. So with that, we’re relaunching the ConnectWise Risk Assessment Tool, and that is another tool to help you with evidence collection. It’s super well-suited today for pre-sales engagement. So if you have a new customer or even if you have an existing customer, and you want to start selling security to them, basically on a call with them, you send them a link to a tool, they download it, it runs a full assessment of the machine, deletes itself and sends all the results back to our cloud. You get a pretty good understanding of that company, and then the MSP can say. ‘OK, let’s put a plan together.”

Making it simpler to do business with ConnectWise is the theme here, Marty said.