Pre-AMP’d Marketing: Panel

Representatives from Cisco, Lumen, Nice inContact and Talkdesk joined a panel to share their insights on partner marketing.

For Jay Clark, channel marketing director atNice inContact, agents are dealing with a mix of opportunity and obstacles.

“Channel partners face mounting challenges– they have new buyers to engage with a variety of needs who own a potentially large set of digital solutions,” Clark told Channel Futures. “The good news is, those same partners don’t lack for enthusiasm and have more avenues to reach buyers than ever before, with the ability to leverage new affordable technology (short form video, social media, targeted ABM tools).”