IBM

IBM‘s Kate Woolley and Inhi Cho Suh took to the main stage as part of the co-located MSP Summit. The leaders of IBM’s partner ecosystem sat for a Channel Futures interview to discuss the company’s investment in the MSP market and its future plans.

Woolley and Cho Suh discussed IBM’s $1 billion investment in resources, including marketing and sales support, technical coverage and services expansion. The executives offered one of the most compelling arguments to partner with IBM in years, stressing the value of the company’s ecosystem. They were quick to stress why have made personal decisions to dedicate their futures to the channel. It was a powerful moment.

Woolley, IBM Ecosystem general manager, said doubling revenues from partners within the next three to five years is a top priority.

“This is a renewed focus,” she said. “The amount of time and energy and focus that IBM is spending on the ecosystem, it feels different. And it’s our job to go and bring that to life.”