Channel Goals

CF: What are your goals for CrowdStrike’s channel in 2022?

MR: To continue to see the momentum, continue to make the investments and continue to listen to our partners so that we are being resilient and identifying what their needs are so that we’re evolving together as the market continues to evolve. Investing in the program, investing in marketing and investing in enablement. And then exiting the year, we’ll be prepared to launch our next evolution of our partner program.

But also the partner experience, putting the customer back in the middle of the partner ecosystem and just creating that harmony across the ecosystem, and then also between the sellers at CrowdStrike and the sellers within our partner community. That’s something that I’ve always evangelized around. At the end of the day, it comes down to people and relationships, and if we stay focused on that and building that level of trust, everything else seems to follow. I’m very mindful that those details really, really matter because at the end of the day, it’s what a partner says when you’re not in the room that matters.