Rubrik’s New Global Channel Leader

This week, Rubrik, the data security provider, announced it has hired Ghazal Asif, previously with Google, as vice president of global partners and alliances.

At Google, she was the head of channel partners in EMEA for Google customer solutions. She led channel go-to-market (GTM) strategy and execution for the region.

We spoke with Asif about why she wanted to join Rubrik and her plans in this new role.

Channel Futures: Why did you want to take this role with Rubrik?

Ghazal Asif: This was an incredible opportunity to join a company that was built to address the world’s most pressing data security challenges. Rubik’s world-class leadership team and amazing data security solutions that meet cybersecurity concerns every business faces today made this a position that I couldn’t pass up.

CF: How will your previous experience with Google, Cybereason and more come into play in this new role?

GA: Google has extraordinary scale and is known for building outstanding teams. At Cybereason, I had a front-row seat into understanding the challenges CISOs face, and the importance of cyber resilience. These insights will help me better understand the issues that Rubrik partners are working to address for their customers.

CF: What’s your take on Rubrik’s channel strategy and partner program? Are you planning to make any changes?

GA: I’m lucky to be joining an incredibly talented team that is committed to building a strong partner ecosystem and deep partner relationships. I am looking forward to learning from and closely partnering with our team to continue to drive best-in-class customer and partner satisfaction.

CF: What are Rubrik’s partners’ biggest pain points and how will you be addressing those?

GA: Ransomware is an existential threat for business. Rubrik partners are focused on providing cyber resiliency for their customers’ businesses. Rubrik will continue to make investments in our data security products to give our partners the best data security solutions to help keep their customers’ businesses safe.

CF: How will you help give Rubrik and its partners a competitive advantage?

GA: Rubrik is uniquely positioned to address the industry’s biggest data security challenges, including ransomware recovery. Our partners rely on us to deliver the latest data security solutions to help keep their customers safe in the face of rising cyber threats. We are laser-focused on the success of our partner community and will continue to invest in our partner strategy. Through continued growth and engagement with our current and future partner ecosystem, we will empower our partners and their customers to become unstoppable.