2022 Goals
CF: What are your 2022 goals for the channel?
BS: We’re continuing to look for enhancement to our partner program. We introduced a new partner program last June. As we come up on the first anniversary of that program, we’re looking at potential enhancements and new capabilities that we can introduce into that partner program to enrich it, make it better and continue to give partners more value.
Another thing that we’re really trying to do for our partners in our new fiscal year is really enrich the training experience. Today we have some curriculum that lives on our web portal and it’s good. It’s solid curriculum, but we want to change the game.
Also, how do we grow the business together? How do we make investments around marketing initiatives and brand generation? So all of these things are enhancements and new things that we’re bringing to our channel community in the new year.