Arctic Wolf Unleashes New Offerings for Partners

Arctic Wolf will now provide its partners with the ability to offer incident response capabilities directly from Tetra Defense, its incident response business unit.

Members of the Arctic Wolf Partner Program can now offer:

• Free incident response retainers. Eligible Arctic Wolf managed detection and response customers will receive priority access to the Tetra Defense incident response team without having to pay any additional upfront costs.
• Incident response referrals. Partners who introduce non-Arctic Wolf customers in need of incident response services to Tetra Defense are eligible to become the partner-of-record for future Arctic Wolf opportunities.

In addition, Arctic Wolf has launched an enhanced partner sales training program. The program offers a comprehensive set of virtual training courses designed to provide channel partners with an understanding of the diverse security industry landscape, as well as sales and marketing guidance meant to help grow their business.

Bob Skelley is Arctic Wolf’s senior vice president of global channels.

“We are always evaluating our program and the needs of our partner community,” he said. “It’s an important part of our business to ensure we’re supporting our partner community in ways that meet them where they are, with room to grow. In that process we determined that there was a need to further distinguish our top-tier partners and have a runway in our program for existing partners to grow and for new partners coming on board. In addition to our ongoing evaluation of the program, we added new benefits we could offer the top tier. “

Many businesses also turn to their channel partner for guidance in the event of a cyber incident, which is why it’s important for them to have access to quality incident response capabilities and forensics to respond quickly, Skelley said. These new additions will augment partners’ existing resources to help their end customers during business-critical moments.

“Partners in our top tier continue to get the full suite of benefits, but we also offer great benefits to partners at every level to ensure they have access and resources needed to scale and grow within our program,” he said. “Our entire partner ecosystem has access to resources that make them competitive in the cybersecurity market – training, sales resources and marketing resources to help them generate demand and acquire new clients.”