Google Analytics 360 Suite
This one is for all you marketers out there. In March, Google launched its Analytics 360 Suite to help marketing and advertising professionals gain a more accurate and targeted view of users through every single touchpoint, no matter the device or platform, and easily create drool-worthy analyses and visualizations of user data. The suite consists of six tools, some of them completely new:
- Google Analytics 360 (formerly Google Analytics Premium)
- Data management platform Audience Center 360 (new)
- Optimize 360, which enables A/B testing (new)
- Data Studio 360, where all the visualization magic happens (new and powered by BigQuery and Google Docs)
- Tag Manager
- Attribution 360 (formerly Adometry)
The suite integrates not only with Google resources like AdWords and DoubleClick, but with other standalone tools. Yes, please.
This one is for all you marketers out there. In March, Google launched its Analytics 360 Suite to help marketing and advertising professionals gain a more accurate and targeted view of users through every single touchpoint, no matter the device or platform, and easily create drool-worthy analyses and visualizations of user data. The suite consists of six tools, some of them completely new:
- Google Analytics 360 (formerly Google Analytics Premium)
- Data management platform Audience Center 360 (new)
- Optimize 360, which enables A/B testing (new)
- Data Studio 360, where all the visualization magic happens (new and powered by BigQuery and Google Docs)
- Tag Manager
- Attribution 360 (formerly Adometry)
The suite integrates not only with Google resources like AdWords and DoubleClick, but with other standalone tools. Yes, please.
