2022 Goals

CF: What are your goals in terms of Sophos’ channel business in 2022?

SB: Our goals are to accelerate growth in 2022 and help our partners do exactly the same. Our focus when we built the MSP program was to help MSPs lower their costs and improve their operational efficiency, but more importantly, increase their revenue. And adding additional services to help MSPs secure their end customers first and foremost, while doing it profitably is incredibly important to us. Security services have never been more critical or in demand, not just for MSPs, but really for any organization in any vertical.

Security is growing so complicated these days, and cyberattacks are growing more and more complex. Very specific services are needed to tackle these challenges. This need is especially urgent for SMB customers and helping the MSP change the mindset of that SMB that “it can’t happen to me” because it is happening to the SMB customers. A lot of the tools that are out there, the low-cost or free tools, that 10-15 years ago were good enough, are no longer good enough. At Sophos, we continue to be a worldwide channel-best and MSP-best security company, and we wear our unwavering commitment to partner success in delivering these security services and solutions that meet the customers’ needs, and we will continue to do that with urgency in 2022.