A Strategic Function
For Opkalla, the Microsoft practice connects symbiotically to other products in its portfolio. The former helps draw in and retain customers for future upselling. Specifically, Campbell said collaboration, network or cybersecurity provide more lucrative opportunities down the road in the customer life cycle.
“Microsoft is a great revenue driver for our business, but it is not a massive profit driver. We are not going to hit our goals by only selling Microsoft licensing. But we do have an opportunity to upsell our clients or at least talk about other products and services because of it,” he said.
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