Pre-AMP’d Marketing: Cisco’s Elaine Goodman
An interesting topic of the summit was farming versus hunting. Although agents may associate marketing with hunting – the pursuit of new customers – subject matter experts at the summit suggested that marketing goes both ways.
“One of the things that executives are really focused on are new labels,” said Elaine Goodman, who heads up Cisco‘s agency route to market. “That’s great, but our question is, ‘How do we farm and mine the customers that we already have.”
Tags:
