Investing in Partners
CF: How are partners instrumental to LiveVox’s business model and are there plans to invest more financially in partners in the next year? And does it make sense to do so in a rocky economy?
JD: Let me just characterize one thing. I don’t think of partners, I think of building intelligent, thoughtful channel partner programs. It’s generally the gift that keeps on giving when you when you build out your channel. And I don’t see it as a huge burden from an expense perspective or from an investment perspective. I view LiveVox and our channel community as very harmonious and synergistic in every interaction. Investment when you’re talking about partners is sometimes a mischaracterization. If they do well, we do what we all do well together. And I just think we have a huge opportunity to not only do well together with our partners but also to guarantee our customers a better experience in the process. I’m super optimistic about the future and the future for our customers as we continue to embrace relationships with the channel.