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 Channel Futures


David Share​

David Share​, Director, Amazing Support

  • Written by Allison Francis
  • August 24, 2021

“Our biggest business opportunity this year has been picking up new clients from IT companies that had to close as a result of the COVID-19 pandemic, as well as helping new clients with new business enquiries looking to invest in more cloud, security and remote working solutions. All as a result of being forced to work under lockdown for 18 months. We have also seen more new businesses pop up and we’re selling our managed services and IT projects to them. Many of which have had to do as a result of losing their employment during the pandemic. We are receiving a number of enquiries every week from potential clients looking to switch IT provider so again, there is movement there as well. We firmly believe that there will be a continued spike in new business and new businesses being created over the coming three to six months as we have now exited most COVID-19 restrictions and we in the U.K. have certainly seen an increase in enquiries during the last five months as well related to the freeing up of COVID-19 measures.

“I wouldn’t use the word growth for 2020/2021; I would use the word survival. The fact that we managed to retain almost all of our clients during the first waves of the COVID-19 pandemic is a testament to how good we are at what we do. We helped a number of clients with their invoice payments when they had furloughed all of their staff, reducing costs where we could to help them with cash flow and also pausing project work until businesses were able to operationally afford to do so, as well as financially. The pandemic and the business knock-on effects reflect in the reduction of our turnover, growth and profit in 2020. Nonetheless, with only a 1.5% loss of gross profit from 2019 to 2020 shows how well we did to survive the pandemic. Our decisions to buckle down, continue with our marketing spend and provide exceptional BAU service to our clients with a help-first attitude consequently helped us ride the COVID-19 storm. We have almost come out of the other end already in a very stable position, financially and operationally. All of those clients we helped over the last 18 months have picked up their IT projects, completing more, operating as normal as possible and increasing their spending with us across our managed services, cloud and VoIP. Loyalty certainly pays dividends, which was our goal from the outset of the pandemic; take care of our clients and they’ll take care of us. And that’s exactly what’s happened. And with all of the new enquiries we’re now receiving because we never paused any marketing has again shown huge positive results over the last four months from making those tough financial decisions when the income was reducing from March 2020 onward.

“Again, COVID-19 related, the way businesses are working has fundamentally changed with the majority still working from home, having closed down their offices and not looking to reopen the physical locations or utilising a hybrid version. Fortunately for us, we have been in a position for many years offering cloud services, remote working solutions, virtual infrastructure, remote support and the IT consultancy around this. So business is certainly looking very positive indeed and we’re genuinely excited about the “boom” landscape over the next six to 12 months. Selling more of our remote working, cloud solutions and the IT consultancy around them to maximise how businesses will continue to work moving forward in order to survive through the remaining period of the pandemic.”

 

 

 

 

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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