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 Channel Futures


Datto logo

Keeping the Datto Brand Intact

  • Written by Allison Francis
  • April 21, 2022

“We are not in the habit of buying companies and messing with what makes them great,” added Voccola. “That is not what we want to do, so our plan with Datto is not to do that.

 

“We are not eliminating the Datto brand. This deal was done on a growth basis, not on a cost reduction basis. Again, I want to reiterate that we are keeping the Datto brand, and we are supporting all products moving forward. All products.

 

“For a company like Kaseya, it might cost the company say, $15 million or $20 million more to maintain multiple products. So it’s much less expensive for a company to spend this kind of money to have 300 people building and working on these products over multiple segments, than it is to piss off 1,000 or 2,000 customers making them move to a different platform.”

 

 

 

 

 

 

 

 

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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