Gupshup
S&P Global’s Raul Castanon said he’s keeping an eye on Gupshup. It’s a conversational messaging platform that helps businesses engage with customers across 30-plus messaging channels across commerce, marketing and support.
Omdia’s Roy Illsley said the best CPaaS solutions are the ones “you just click on the invite and it works.”
“The worst ones are if the original invite gets masked by your current default tool and you get multiple links,” he said. “Like a Webex invite sent to a Teams user, the Teams software inserts it into the calendar with a Teams link, but that will not work.”
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