Behind the New Logo
Channel Futures: What prompted the logo change?
Check Point’s Frank Rauch: It was [the same for] 28 years. Nothing comes easy in changing after 28 years. But it’s time to give it a little bit of a new look. We’re very proud of the old logo and it served us completely well. But we wanted to do something that was a little bit more symbolic to our customers and our partners, and really the direction of the company. So if you look at the logo and the way it’s formed, it talks about cloud, email and mobile devices. It’s a little bit of that triad and that mix of technology, taking it away from just security or network security.
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