More Partner Advantage Changes: Invest More, Get More

On top of a life cycle compensation structure, partners — vendors, MSPs, system integrations, ISVs, resellers and so on — investing more in Google Cloud will get more from Google Cloud. Here’s what that looks like, per Ichhpurani’s blog:

•        More “emphasis on skilled capacity and partners that invest in service capabilities.” As such, partners who “earn more individual certifications, accelerate customer deployments and successfully execute large-scale digital transformations” will get access to “some new incentives and opportunities.”

•        The introduction of product family-specific tracks for Google Cloud, Google Workspace and Chrome Enterprise within Partner Advantage. “This will enable partners to advance through the program as they build expertise aligned to strategic products, grow their certified individual practitioners, and demonstrate proven success deploying these products with customers,” Ichhpurani wrote.

•        Incentives “alignment.” That means rewarding partners for meeting “product-level requirements,” building “highly skilled teams” and providing “excellent services delivery,” Ichhpurani said.

Announcing these changes in January gives partners six months to earn certifications, work on product development and “demonstrate proven customer success,” Ichhpurani wrote.