Channel Partnerships
CF: What was Ada’s motivation to get into the channel? Who at Ada thought that this was a missing piece of the company’s business model?
NS: When I was interviewed for my position just over a year ago, Ada had just gotten into the channel, working with tech alliance partners. They didn’t realize over 70% of the major CCaaS platforms are sold via the channel. When I came on, I was tasked with making sure that we integrate with all the CCaaS providers, and then making sure that we get agreements with Telarus, for example.
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