Inflation and Supply Chain Issues
Inflation has impacted the entire go-to-market chain, including manufacturers and channel organizations.
For the channel firms that happen to be small businesses, these market forces—uncertainty of pricing and availability of components— greatly affect them. “For these firms of less than $1 million in revenue and 10 or fewer employees, cash flow is often shaky at best.”
This means some organizations will cut back on technology spending, while others will “double down.” Forecasting quarterly sales may be difficult in 2023.
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