Lenovo’s Rob Cato

Rob Cato
Vice President, North American Channels
Lenovo

“Our channel-first goal remains: to provide the critical support our partners need to be successful in transforming their businesses.”

Channel veteran Rob Cato last year gained more stature in the partner community when Lenovo elevated his role. While Cato was already North American channel chief for Lenovo’s Intelligent Devices Group (IDG), the company created the Lenovo 360 framework, resulting in a unified channel organization that brought together its Infrastructure Solutions Group (ISG).

In his expanded role, Cato is now North American Channel Chief for the consolidated channel organizations. In the works throughout last year, the Lenovo 360 framework went live in January. Lenovo 360 gives access to a common set of programs across the two groups, incentivizing them to offer solutions and services that may require technology from the respective groups.

Cato says Lenovo 360 is an outgrowth of the way customers are purchasing solutions, allowing partners to benefit from those changes. “This exciting new approach has realigned our people, programs and tools to better support channel partners and help them take advantage of the opportunities the changing market offers,” Cato says.