Marketing, Sales and AI

It’s no mystery that artificial intelligence plays an important role in marketing and sales. According to Allison Bergamo, principal at Bergamo Marketing Group, in the next three to five years, 80% of marketers’ tasks will be intelligently automated.

However, that’s just the beginning.

“AI-powered tools empower marketers to create customized digital first experiences for today’s B2B buyers,” Bergamo said. “And what we’re seeing now with B2B buying is that millennials, the first generation of digital natives, are coming into executive positions. They have purchasing authority. They want as little, if any, interaction with a sales representative as possible.”

Bergamo cited Gartner. The organization expects that by 2025, 80% of sales interactions between buyers and suppliers will be done through digital channels, she said. How these digital channels will be influenced by generative AI remains to be seen, but Bergamo said she thinks it’s important to be selective with these AI tools, as many of them are still evolving.